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Perspectives by i-Comm Connect

Sheldon Lucien

Recent Posts

How Drift Chat Has a Competitive Advantage with Voice Escalation

Posted by Sheldon Lucien on January 25, 2020 at 4:43 PM

Live chat solutions often speak to the convenience their service provides by reducing the amount of time spent on the phone. Customers can simply chat with a business and the instant response time leads to instant gratification. However, this efficient means of communication comes with a large caveat – the marked lack of human emotion, which many times leads to misinterpretation over text.

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