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Perspectives by i-Comm Connect

i-Comm Connect Launches TACTAL on the Drift App Store

Posted by Meredith Schmidt-Fellner on August 30, 2019 at 11:11 AM
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TACTAL integrates with Drift’s conversational marketing platform to enable voice escalation directly through the chat window for an enhanced omni-channel experience

New York, NY <August 30, 2019> i-Comm Connect is pleased to announce their patented, web-based calling solution, TACTAL, now integrates with Drift, the world’s leading “conversational marketing” and sales platform used by over 150,000 businesses.

TACTAL is a unique click-to-call solution that can be added to a business’s website, mobile app, e-marketing materials, and now Drift chat software. Drift users can now escalate a chat to voice from anywhere in the world, shortening sales cycles and offering more personal support. The solution captures crucial customer data and offers a global customer reach through voice without long-distance and toll-free numbers.

“We are thrilled to offer TACTAL on the Drift app store,” says Chris Mahaney, Director of Partnerships at i-Comm Connect. “Drift is the best conversational marketing platform out there, and enabling easy call functionality directly through their platform creates a seamless omni-channel experience for both Drift users and their end customers.”

Through the TACTAL Drift integration, customers can request and agents can suggest that a voice call be started directly through the Drift chat window. This is a premier omni-channel solution that allows customers to engage with a company in exactly the method they want. 

Businesses no longer have to choose between providing chat or voice, allowing conversations with website visitors to grow organically and escalate to a voice conversation if requested. This reduces website abandonment and improves customer engagement and experience.

To learn more about the specific features and benefits of TACTAL visit the Drift App Store listing.

About i-Comm Connect:

i-Comm Connect was founded in 2009 in Portland, ME and is dedicated to delivering innovative and disruptive technology to shape the future of global customer service through contextual communications. Please visit www.icommconnect.com for more information and call us through the website to try the TACTAL solution yourself!


Meredith Schmidt-Fellner
Director of Marketing


Topics: Chatbots, Live Human Interaction, Customer Service, TACTAL, Customer Success Story, App Integration, WebRTC

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