Perspectives by i-Comm Connect

Why Great Customer Service is Vital to Business Success

Posted by Maisie Silverman on June 1, 2017 at 11:24 AM

Providing exceptional customer service is vital to business success. To fully comprehend what good customer service is, companies first must understand the importance of customer service and why it is essential to making their businesses thrive. 

So, what exactly is customer service? 

Essentially customer service is the process of satisfying your clients from the very first moment they engage with your business, to well after they are longtime customers. The ultimate goal of customer service is to delight and satisfy your clients. Great customer service is about understanding the needs of different customers, both potential and current, by keeping promises and consistently delivering high standards. 

Many companies advocate that they provide outstanding customer service, but in reality, they lack the tools they need to delight and satisfy their clients successfully. 

Below are some tips to convert your company's customer service from good to great, making you standout against the competition. 




Being a good listener is a crucial component of outstanding customer service. It is one of the most important things your brand can do. Why? Because listening to your customers opens the doors to enhance all aspects of your business. Listening closely and employing emotional intelligence to act on the perceived emotions of your customer is key to creating authentic connection and lasting loyalty. Letting your customers talk and tell you their questions, needs, and concerns makes them feel like they are an important member of your company's community and their input is adding value to your business. 

Clear communication                                                                                                                                                                              

To be a good listener, you must have the proper outlets for your customers to communicate with you. Does your company have accessible, efficient, and reliable communication channels for your clients? If not, you won't ever be able to deliver optimal customer service. A business with excellent customer service provides the tools for instant, dependable, and clear communication between their company and their clients. 


Not only do customers seek clear communication, but they desire reliable service that is consistently good. They want things to be easy when they have a question, comment, or complaint. The last thing a customer wants is to engage in a series of tedious calls to get in touch with a representative of your business. Services, such as i-Comm Connect’s TACTAL, provide a reliable and instant connection that companies can use to communicate with their customers, thus enabling better customer service enhancing your client's satisfaction. 

Know your customers                                                                                                                                                                 

Companies who capitalize on using methods to understand their customer's buyer personas undoubtedly have better customer service. By utilizing client information, such as their buying patterns and demographic, companies can adapt and fulfill their customer's needs and desires. i-Comm Connect’s TACTAL not only provides a reliable service, but it also enables companies to see customer data so they can capitalize on what their customers want and enhance sales by targeting specific buyers. 

people-woman-coffee-meeting 2.jpg

Overall, customer service is the support companies offer to their clients. It is the act of taking care of customers’ needs by delivering reliable, professional, helpful, and high-quality service and assistance before during and after the client becomes involved with your brand. The better the customer service, the better the business. 

Check out the success AutoEurope has had with enhancing their customer service by using TACTAL.Want to transform your company’s customer service and make it from good to great? Click here to try your free trial of TACTAL today!



Topics: Customer Service, TACTAL

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i-Comm Connect is committed to helping businesses connect better with their clients. We believe in the power of live, instant communication to attract, close and retain loyal, satisified customers. 

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